Jung von Matt is staging the switch to electromobility for Opel and Vauxhall with a Europe-wide 360-degree campaign. And it does so with fun and ease, but also with the necessary volume.
Many buyers are still hesitant to switch to purely electric drive. To dispel the last doubts, the new campaign presents the multitude of features and technologies that are integrated in the new Corsa.
The hero piece is a 2-minute music video directed by Henry Scholfield, a renowned British music video director and filmmaker. The catchy song „Yes of Corsa“ was implemented by composer Chris Taylor. Each scene can be individually adapted to the market-specific strategy in a modular way. That’s why the #YesOfCorsa campaign goes far beyond the classic use of media channels.
Credits: © GWA 2024
