Hyundai and INNOCEAN’s campaign “Night Fishing” won big at ADFEST 2025, taking home five awards, including a Gold in Brand Experience. The short film, starring Korean actor Son Suk-ku and the Hyundai IONIQ 5, blends suspense and cinematic storytelling, with the car playing a central, character-like role — all without traditional product placement. Celebrated for its originality and artistic quality, the campaign also won previous accolades like Best Editing at Fantasia Festival 2024. INNOCEAN emphasized its goal to push beyond conventional advertising and create impactful brand experiences.
Credit: adobomagazine
